Projects
Content Creation @valentinita.colombianita
As a content creator, I’ve successfully built a strong TikTok presence with my page @valentinita.colombianita which boasts 11k followers. Over time, my content regarding Colombian/Latino culture and Latin music has garnered a remarkable 1.9 million likes while my most viral video has achieved an impressive 3.7 million views.
Notably, a concert-focused video I created reached 1.2 million views and was reposted by global Latin artist Rauw Alejandro, significantly amplifying its reach and demonstrating my ability to produce culturally relevant, artist-aligned content that performs at scale.
Through managing my TikTok platform, I’ve developed a strong understanding of audience segmentation, trend forecasting, platform analytics, and music-driven digital storytelling. Browse some of my most viral content below to see how strategy and cultural insight intersect in my work.
ALPFA Boston Graphic Designs & Campaigns (2025)
As Social Media Manager for ALPFA Boston, I directed the chapter’s digital marketing strategy to elevate brand presence (@alpfaboston) and drive engagement among Latino professionals in the Greater Boston area. I developed content calendars, designed promotional graphics, and executed campaigns supporting networking events, professional development workshops, and corporate partnerships. By aligning visual storytelling with organizational objectives, I ensured cohesive brand messaging while positioning ALPFA Boston as a premier professional resource within the Latino community. My work supported event visibility, strengthened audience engagement, and reinforced the chapter’s mission of advancing Latino leadership.
Latinos Unidos Graphic Designs & Campaigns
As a student-run cultural organization at UMass Amherst, Latinos Unidos (LU) is committed to creating memorable events and experiences that honor and celebrate the Latinx culture. As the Head of Public Relations, I led a team of four creatives to run the LU social media accounts and campaigns. The LU PR team consistently promoted our annual Noche Latina, fundraisers, general body meetings, and more to our audiences, including our amassed 1.8k Instagram followers (@umasslu). Browse some of our social media posts below and learn how we created marketing that tied into our mission to unite the Latinx community.
ALPFA UMass Graphic Designs & Campaigns
The Association of Latino Professionals For America (ALPFA) student chapter at UMass Amherst is an organization dedicated to empowering emerging leaders across various industries. We focus on professional development through events such as resume workshops, internships, engagement with recruiters, and even toy drives to give back to the community. As a Marketing Director, I partnered with my Co-Marketing Director and President to develop marketing strategies and campaigns for our events and the annual Gerena Toy Drive. We leverage our social media presence (@alpfaumassamherst) to promote these events effectively and raise necessary funds to give back to our community. Check out some of our social media content and see the impact we are making in the community.
Why Netflix Should Offer Bundled Subscriptions (2023)
With my research-driven approach, I am dedicated to uncovering insights that reveal opportunities for brand growth. During my Management Communications course in 2023, I conducted an in-depth Brand Equity Analysis Report (BEAR) focused on Netflix. Through this analysis, I discovered that Netflix could significantly benefit from offering bundled subscriptions. To support my findings, I conducted research, analyzed data, and gathered information to create a compelling pitch deck. In an 8-minute presentation, I shared my findings and recommendations with a class of approximately 30 students. Below, you’ll find the pitch deck that showcases my expertise in conducting market research and using data to present solutions.
